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HOME > CENTRAL TAIWAN > TAICHUNG > ARTICLES >

COMPASS MAGAZINE, NOVEMBER 2000. VOL. 7 ISSUE 11

COVER STORY PAGE 4:
Mega-Stores! Exploring Taichung's Retail Giants
By Douglas Habecker

KUANG SAN SOGO
299, Taichung Kang Road, section 1
Taichung
Tel: 323-3788

This garishly-lit building demands attention with its Oz-like appearance and dominates the city's main business and hotel district. There are 18 above-ground floors and a single basement with supermarket and food court, plus three more basement levels of parking. A good selection of medium-to-high-end products and ideal location has made this one of the top three most profitable stores on the island. A free shuttle bus leaving from the entrance every 10 minutes connects to the smaller Sogo II Department Store just down the road. A basic English/Japanese/Chinese floor guide is available at the first-floor information counter.

HIGHLIGHTS:

-The Entrance Plaza Clock--Don't be surprised at the small crowd which gathers outside the entrance at the top of each hour. They're there to see the big Disney clock which plays 'It's A Small World After All' as a host of little dolls, wearing costumes from around the world, comes out and dances to the tune.

-B1-Level Food Court and Supermarket--Fairly popular with office workers and shoppers alike, the food court offers everything from Taiwanese cuisine to Aunt Stella's Pennsylvania Dutch cookies, from the Japanese Mos Burger chain to and Little Italy restaurant. The supermarket features some products not easily found elsewhere, including good imported beers.

-12th-Floor Book and Music Stores--The Kinokuniya book store has an interesting selection of English, Japanese and Chinese books and magazines (a similarly-good Kinokuniya branch is also at Sogo II). Next door is a music store, while not the cheapest around, has great English labels to help find artists/bands easily.

-17th-Floor SEGA World--One of the city's best and biggest video-game arcades provides a good time for kids and adults alike.

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