along Taichung's JingGuo Boulevard
Information provided by Taichung
Photos and Words by Li Yu-Qi Translated by Cara
Over the years, the Taichung
city government has made every endeavour to
improve local development, and efforts in beautifying
the city streets can be witnessed everywhere.
Encircling Taichung like an emerald necklace,
a near-dozen parkways play an important part
in the recreational lives of residents. Amongst
them, the JingGuo Boulevard parkway and surrounding
areas distill the essence of good living, particularly
at night, when neon street signs glitter together
with the warm lights from surrounding homes,
creating a rather romantic atmosphere.
The most popular commercial
district along the JingGuo Parkway--which itself
stretches from BoGuan Road all the way to People's
Square--is the area between BoGuan Road and
TaiZhongGang (Taichung Harbor) Road. This is
partly because the famed National Museum of
Natural Science is situated right here. Here,
there are always many exhibits and activities
and the parkway fronting the museum is also
a frequent venue for many outdoor exhibits.
As a result, during weekdays and holidays, there
are always students on field trips, families
enjoying a day out and other groups traveling
through from all over Taiwan. Naturally, these
visitors bring great plenty of commercial opportunities
to businesses in the area.
All daily-life conveniences
can be found around JingGuo Boulevard, stretching
between TaiZhongGang and GongYi roads. Several
banks and many restaurants are found here. The
Hotel National, a long-established landmark,
and the newer Splendor Hotel provide accommodations
for both business and tourist travelers alike.
Area businesses like Sogo Department Store,
various boutiques, eateries and international
dining establishments not only add convenience
for residents, but have also increased real
estate values here. Many foreign residents have
chosen to live in the neighborhood and high-end
residential developments have sprung up like
young shoots in the springtime.
People's Square is another
very popular destination in Taichung City. The
nearby NOVA electronics mall draws shoppers
seeking the latest in computer-related products
and technology. This popularity in turn has
drawn many other businesses--mostly selling
computers, cell phones and high-tech-related
items--to the surrounding area.
With all of the above-mentioned advantages and
its centrally located geographical situation,
it is no wonder that the JingGuo Boulevard area
remains one of the most sought-after, admired
residential and commercial areas in Taichung.