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HOME > CENTRAL TAIWAN > TAICHUNG CITY > NIGHTLIFE >

COMPASS MAGAZINE,July 2004

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Dressing down and chilling out at J&J

91, Da Yeh Road
(04) 2310-0136
Hours: 9pm~5am

     "We are not a lounge bar." That is the first distinction that J&J Bar owner Alex likes to make about his establishment. However, a single glance around the place initially left me a bit puzzled. After all, the well-known lounge bar elements were nicely in place here: the dark, blue-neon lit atmosphere; the comfortable, plush sofas; the cool, swanky, minimalist decor with plenty of glass and marble; the long bar serving 12-year, single-malt Scotch.
I soon found out, however, there is a difference at J&J, not by virtue of what you see, but of what you don't. For everyone who's wanted to enjoy the upscale luxury of a sofa bar without putting on airs, this is the place. As Alex notes, customers are welcomed to lose the ties, suites and cocktail dresses, and instead show up in T-shirts and similar attire. The Taipei architect, who has designed a number of Taichung's cooler bars, says this approach is much more suitable to Taichung's laid-back residents, versus their northern cousins who dress up for work and after-hours relaxation.

     "We provide a relaxing atmosphere where people can enjoy a sofa bar without the extra pressure," he said, noting that 80 percent of customers were regulars between the ages of 26 and 50.

     The medium-sized bar does breed relaxation with its spacious layout that includes small circular tables in an open area, six sofa cubicles for six to 25 people (minimum NT$2,000 bill per cubicle) and the center of attention--a really nice, long, blue-lit bar. From Sunday through Thursday from 9 p.m. to midnight, customers can enjoy NT$100 "Happy Hour" deals on Budweisers. There is a minimum charge of NT$200 per person.

     Other drinks include bottled beers from Kirin to Erdinger. Very popular are the NT$500 racks of 30 test tubes, filled with a choice of grape, mango and other fruit liquours. Heading up the long cocktail list (NT$150-220) is another house specialty, the Long Island Ice Tea (NT$350), containing seven different spirits. Among the high-end spirits selection is Macallan 12-year single-malt Scotch, which J&J sells more of than any other Taichung outlet, according to Alex. The Western/Chinese snack menu includes favorites like Smoked Salmon Wraps (NT$300), Cold Chicken Slices (NT$250), Italian Beef Rolls (NT$200) and Pork Oil Rice (NT$60).
Alcoholic drinks are strictly prohibited
for those under 18.

 

 

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