Las Vegas comes to World Gym in Taichung
By Douglas Habecker Translated by Naomi Lai
Taichung residents are being welcomed to enjoy an unprecedented casino experience--complete with card tables and roulette wheels--at the Las Vegas Night events taking place at the city's two World Gym Fitness Center branches on Nov. 30. On that evening, from 6:30 to 9 p.m., guests will get the chance to bet their chips in poker "21" card games, at the roulette wheel, or in Sicbo dice games, all for chance to win great prizes. In addition, there will be free food and cocktails as part of the deal, not to mention special dancing performances.
Las Vegas Night is a first in Taichung for World Gym, which held very successful similar events in March at its branches in Hsinchu and Xindian, Taipei County, where about 500 participants turned up at each location. It also follows the fitness center's very successful islandwide July/August raffle event which attracted over 15,000 participants and saw a lucky Kaohsiung woman walk away with a free Nissan Livina car valued at NT$519,000.
To participate in the upcoming Taichung Las Vegas Night, which will concurrently take place at World Gym's Taichung Sogo and Taichung Central branches, all one has to do is reserve a ticket by calling or going in person to the gym. Participants will get a seven-day free pass to World Gym's facilities and may use the fitness center free on the day they pick their ticket(s) up. When arriving on Nov. 30, they will receive NT$1,000 in chips, plus cocktails, with current gym members getting an extra NT$500 in chips for each new friend they bring. Those coming out ahead at the end of the evening will get a raffle ticket for every NT$500 in chips they turn in. This in turn makes them eligible to win raffle prizes like Apple iPods, portable bicycles, DVD players and cash.
In a separate raffle drawing going on at the same time, those introducing new members will get three lucky-draw tickets for the chance to win the grand prize of a massage chair and a runner-up prize of NT$10,000's worth of Nike gear. During the Vegas Night event at the Taichung Central branch, the results of an on-going public fitness contest between two local Super99.1 radio DJs will also be announced, as judges decide which one's efforts in the gym had greater success.
World Gym is currently Taiwan's largest fitness center chain, with 10 locations around Taiwan and over 60,000 members. CEO John Caraccio attrributes this success to the American company's focus on reasonably-priced but fully-outfitted centers and monthly-membership system.
"We are the only US-style fitness chain that focuses on providing large-scale full-service facilities, with more focus on equipment, classes and trainers and offers risk-free monthly memberships," said Caraccio.
World Gym Fitness Centers
★Taichung Sogo: 22, MeiCun Rd, Sec 1, 2F; (04) 2326-2166
★Taichung Central: 186, FuXing Rd, Sec 4, 9F; (04) 3608-8888
★World Yoga: 22, MeiCun Rd, Sec 1, 14F; (04) 3600-8088