Taiwan's
local alcohol market, now freed from previous restrictions,
continues to produce world-class new products. Among
the most recent entries, introduced in mid-May, is
A-1 Ice Vodka Mixed Drink. This tasty, lemon-flavored,
vodka-based drink follows a popular formula introduced
to Taiwan by well-known foreign brand names. The beverage's
light, fruity flavor is sure to make it a hit with
both male and female consumers. If all goes according
to plan, blueberry and strawberry versions of this
4-percent alcohol beverage will be introduced in the
future. Thanks to the fact that this is made in Taiwan,
high-quality comes a much lower price, with the distinctive,
purple-colored 520 ml bottles of A-1 selling at most
outlets for NT$100 to NT$120. At this point, A-1 is
sold exclusively through pubs, KTVs and restaurants
(such as Taichung's A-Choice Beer Garden). Local Agent:
Mill International Co. Ltd., 04-2258-4679, email:
hidejane@ms61.hinet.net