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The world’s largest sporting-goods retailer, France-based Decathlon, has opened its second Taichung store in Beitun. With the same spacious 4,000-square-meter retail area as the Nantun branch, the Beitun store has an additional 3,000-square-meter rooftop area with basketball, football, baseball, archery, tennis, badminton and golf facilities. Here customers can check out sports equipment, including shoes and balls, free of charge to try out and provide feedback on. This is part of this store’s innovative new “physical platform” concept that allows customers to test products in special areas (from a hiking simulation area to yoga room and crossfit/weight training areas), interact with Decathlon’s staff “team members” specializing in specific sports, and receive instruction/guidance–all part of the company’s goal of making sports accessible to more people. Among 60 sports represented at the store, the Taichung store is No. 1 among Decathlon’s 1,200+ global stores for crossfit and body building gear sales, with hiking gear being another local hot seller.

北屯區中清路二段1075號 (04) 2426-4107
1075, ZhongQing Rd, Sec. 2, Beitun Dist
9 am-10 pm

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Written by 何道明 Douglas Habecker

Douglas Habecker is the editor-in-chief of Compass Magazine


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